Main Graphic Design Trends 2018

In the era of digital art, graphic design trends can fade out as quickly as they emerged. What has been modern for the past few years may look entirely outdated in 2018.

2018 is awaiting all graphic designers with a flurry of new trends that will hopefully take your breath away.

This is going to be an iconic year for all graphic designers across the world.

2018 is the year we take risks, in life and in graphic design. Because that’s the only way your design is going to stand out this year.

Riskier concepts. Riskier colors. Riskier GIFs.

So, if you are looking for an antonym of boring, this would be — graphic design trends 2018.

Here’s a brief glance at some of the most popular upcoming trends of graphic design for 2018 year.

Double Exposure

Double exposure is now acquiring a new meaning with an exploration of shapes and forms. Double exposure comes in various forms and shapes. From the literal photography-inspired technique, to double lights. This developing trend has all the characteristics to help it go big in the coming months.

The double exposure effect isn’t just popular with photographers, it’s a technique that artists and designers can use to create cool abstract artwork. You can see this effect used in the real world on album covers and even during opening titles of popular TV series. We are expecting to see this effect with a touch of other new trends in the upcoming year in the works of some of the most noted graphic designers once again.

Double Expose Example Image

Negative Space Exposure

There’s nothing negative about negative space. Negative space or white space was tricky and new when it first came back with a bang a couple of years ago. Ever since some of the most reputed brands like Nike started to use it in their logos.

Negative Space — a powerful composition technique which helps draw attention to your subject whilst creating a sense of poise and balance. This is an imaginary world where the designs express the dreams of a people. This expresses the digital world how creative the designers representing their own troughs from brain to reality to visualize.

Negative Space Example Image

Geometric Exposure

Dots and lines form all the geometrical shapes: circles, arches, triangles, squares, trapeziums, rhombuses, cubes, spheres, polyhedrons. Geometric shapes are widely used by graphic designers and applied to all the fields of communication. The use of shapes to create designs will continue to be a major factor in 2018.

The geometric designs that will pop out the most will be ones that are combined with other popular design elements and something that is unique. Geometric shapes could be something which apt for designs from a smoother start to the stronger punch in the design.

Geometric Exposure Example

Double Exposure Duotone

From the best known iconic photographers to freshmen, everyone is in love with the double exposure duotone. This has a rather sharp contrast effect in place of the soothing blur the usual double exposure offers. The trick is to use two distinct pictures in two separate monochrome colors.

This special double exposure action not only blends two photos to create the effect but also adds a beautiful glowing effect to your designs. You can use this effect when designing movie posters, book cover, album covers, and more.

Double exposure is not just about combining two photos into one. You can also use the same effect with other textures and graphics to create your unique designs.

Double Exposure Duotone Example
Double Exposure Duotone Example

Glitches and scratches

Just like a glitch in the Matrix, a glitch in the designs can be a sign of something really interesting. This trend disrupts the perfection of an image and creates a certain human factor in the art. Imagine a picture that is not so perfect after all. The glitch and scratch effects have the power to add a certain dose of nostalgia in some of the most unexpected places.

The use of this trend can transform a flashy new design into something comfortable and recognizable. Apparently, what was once annoying for the spectator has now been turned into a truly wanted effect. A small disruption — a “glitch” — is now a must-have for a design that stands out and transforms it into an instant head-turner.

Glitches and scratches

Gradients & Monochrome

Gradients color, shape a very nice flat designs, when we mix the same with monochrome we can view a virtual flat design. Now designers are moving the flat design using a seamless monochrome and a gradient combination to provide a new experience for the audiences.

When Instagram changed its logo back in 2016 into a colorful gradient, nobody thought this trend was going to become so huge in 2018. It was just the beginning of its rise. Despite the fact that web wasn’t sure about this design technique (everyone was crazy about flat and material back then), here we are, seeing more and more of these colorful gradients.

Gradients & Monochrome

Palettes & patterns inspired by the 80’s & 90’s

From pretty pastels to electric shades, color schemes from the 80’s and 90’s have been gaining popularity once again. With the movement away from ultra-flat designs, expect to see the abstract and geometric patterns inspired by the era move from the fringes into the mainstream as well. As children of the 80’s and 90’s become more prominent and influential as both brand leaders and key target audiences, this trend can add visual excitement as well as a touch of nostalgia to your designs.

Nostalgia for the 80s and 90s has never been stronger. This resurgence has found its way out of the entertainment industry into more general business aesthetics, leading to more common usage of retro-inspired patterns.

But the key word here is “hints”. The important distinction is that modern designs aren’t duplicating the 80s/90s style directly, but rather picking-and-choosing individual elements.

Palettes & patterns inspired by the 80’s & 90’s

Destroyed Everything

When it comes to hipster food, it can be severely annoying; but when it’s about design, it can be a revelation. Be it a scratch, a ruined wallpaper, an unexpected splash of color, or stroke of a brush; destroying your piece of art can lead to the creation of a masterpiece.

Contemporary graphic designers have been obsessed with the “art of destroying”. Everything that includes splashing, scratching, ripping off, breaking or any other form of ruining the aesthetics of a composition is considered modern in 2018.

Destroyed Everything

There’s no single solution to graphic design, the best way to achieve a design that works is by testing and by using a variety of different design elements and trends together.

Be different in your designs, but do so with the design fundamentals in mind.

2018 is going to be a fun, creative and quite the crazy year for graphic designers.