When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Setting up a social network sounds easy on its face. All you have to do is create accounts, keep them active, and appeal to the masses. Right? Well, that’s actually wrong. Quite wrong.
Remember that everything you do online is a representation of your personal brand.
One of the easiest things you can do as a social media marketer is to optimize your social media profiles. It only takes a few minutes to improve a social media profile, and most of the optimizations can be implemented when you first create the account and define your brand strategy.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.
Firstly, try to answer on these questions:
- What is the main thing I am offering to consumers?
- What is something unique I have to offer that others don’t?
- What are my strengths?
- Do I have a distinct style?
I hope that now you have clearer vision of your brand and can start promoting your ideas in social networks immediately!
SO, HOW TO BECOME SUCCESSFUL USING SOCIAL MEDIA TO BRAND YOURSELF OR YOUR BUSINESS?
DEFINE YOUR OBJECTIVE
If you want people to see your work experience and receive new opportunities in your area of expertise, concentrate on developing your LinkedIn profile first. If you want to promote your content to a wider audience, try increasing your Twitter followers. If you’re trying to sell artwork, Pinterest is your best option. You get the idea.
Also, develop a strong positioning statement. A positioning statement is a brief summation of who you are, what you do and what you stand for.
LINK TO OTHER SOCIAL MEDIA PROFILES
One of the easiest ways to activate your brand loyalists on another social platform is to tell them about it.
A quick way to fix this problem is to have easy-to-find links to your other social networks within your profile. Pinterest, Instagram, LinkedIn, Facebook provide the best opportunities to link to your other social profiles.
BE CONSISTENT ACROSS SOCIAL MEDIA PLATFORMS
It is important to build a strong and consistent brand across all social media platforms. A brand’s profile on Facebook, Twitter, Pinterest, Instagram, your company blog and everywhere else it has a presence online should be unified and in line with the brand essence and style guide. Be consistent with graphics, color, style and language, and even posting routine. Consistent brands don’t have to be dull, boring, or predicable.
DESIGN A LOGO THAT DISPLAYS THE BRAND PHILOSOPHY
A successful logo is the core of a brand and its design should represent a brand’s philosophy. When designing a logo, it is important point to consider is what the brand represents, and what the brand doesn’t represent. Your logo design or brand image should be one of your strongest assets, communicating the essence of your business and what you aspire to. Getting this basic foundation of your company image right will ensure cohesive presentation for all your material.
POST RELEVANT CONTENT
Don’t post for the sake of posting. Keep social media posts relevant, meaningful and simple. Posting too frequently and posting “boring” content are the main reasons people will unfollow and unlike brands.
MAKE IT VISUAL
Users engage with social media posts that include images more than with posts that don’t include images. Add infographics, photographs and other visual images to posts and take advantage of Pinterest and Tumblr, which can be used to store and share visual content.
Building a brand that perfectly captures you and your work is not always the easiest thing to do, it can take a lot of introspection, planning, and time.
Participate regularly in LinkedIn and Facebook groups, Twitter hashtag conversations.
Take a second to think about the connection between social media and your brand first. Social media branding will help you connect with your target audience, be more strategic with your efforts and get better results.
By being active, your personal brand gets more exposure and helps you position yourself as an authority in your niche, which is what it’s all about.