Good content design: what is it?
Content design typically refers to the practice of developing front-end website elements. Content designers select the right elements and organize them in an attractive and cohesive way in order to attract visitors.
The good content design isn’t just about making content look good. It’s also a key part of communicating its meaning.
You need real and authentic elements to create a connection with users to engage them. The best designs start with content that is close to the final product, and designers should be reluctant to work with anything less.
So, what do we need to have a good content design?
The answer is the content strategy. Content, videos and images have the ability to influence a reader’s mind. Content strategy is getting all these things in line so that the final product looks deliverable. Simply put, the content strategy works like a glue that holds a massive project together. It is a plan for creating delivering and managing usable, useful content. A good content strategy starts with the content. Too often creative managers and designers get focused on the look of something and try to force their content into that format. That isn’t a good way to think about a website.
Start with a content vision.
How do users get to your website? Focus on keywords and search.
Here are some ingredients that make your content design good
Reliable and Credible
Users should trust the information — this comes from the content itself and how it is presented — and not question its validity. Content should have a basis in research and information. Use data and facts to back up your statements or claims to make the content feel more authoritative and real.
Clear, Short and Pointed
Making the information clearer, simpler and cleaner is often the best way to create a great site for your business. There is nothing better than a brief, to-the-point blog post or article that is filled with information. The same thing is with design, making your design more simple and clear means to be perceptive and enjoyable to the potential user.
Navigation and Hierarchy
Navigation and hierarchy are really important in design in terms of trying to get the reader or the user to work their way through the content in the way you want them to do that.
Ensure that your content has a clear structure with appropriate headers and supporting sub-headers. When the content is properly laid out, it improves readability and user comprehension.
Original and Valuable
It’s a lot easier to create original and valuable content when you are an expert in your field. Create content based on your industry and provide insight and information from that perspective. Your ideas should be original! If your content is outmoded, no one will link to it – and that defeats the purpose of writing content in the first place.
Engaging and Thought Provoking
An engaged audience hangs on to your every word and takes in all that you write or say. But the only way to get an engaged audience is to make engaging content. It all starts with you and what you write.
You already know that people perceive information in different ways. Some people perceive better by seeing, while others by hearing. What’s important is that no one perceives less by having visual aids. Whether you use pictures, videos, or diagrams, they can help illustrate your point.
With the explosion in digital services and applications, a content design is becoming more and more important. The production of good content is built around the user. The hierarchies of images, headlines, and typography make it clear and easy for users to get information. If you can present your content in a helpful, friendly manner, reminding users they’re dealing with humans rather than computers, then they’ll engage with it.
The best content design isn’t something you can develop in an hour. But it is part of your business story. For new businesses, this might be a little harder to develop, but most established companies already have a narrative. Use that to create content for your website.